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Introducing Seventy + Mochi!

It's been a busy couple of weeks here in store with what seems like a constant stream of deliveries arriving in store. It's a time of year we really love as we emerge out of those dull winter months and begin to look forward to a new season filled with exciting new arrivals. This season we're welcoming in a few new brands in store and the first of those has just arrived in to us! We're excited to say we will now be stocking one of the most exciting new denim brands around, Seventy + Mochi.

Seventy + Mochi are a brand on a mission to make ethically and sustainably made denim accessible and affordable. Their cotton strategy is 100% sustainable using both recycled and organic cotton which help to lessen the impact on their environment of traditional denim production. Their factory eliminates waste water from it's dyeing process, saving over 4,800 litres of water per metre of fabric produced.

Not only do Seventy + Mochi offer a more sustainable alternative to denim, the denim they create is of such a high quality, with a soft to the touch feel and just the right amount of stretch. They focus on more fashion led styles with some great wider leg shapes, as well as adding some gorgeous attention to detail with their stitching and at a fantastic price (starting at £95)

The brand gained a huge following for their Pablo denim waistcoat which has become a constant sell out, this season we're welcoming it in a gorgeous ecru. It is a great piece for really livening up an everyday outfit and pairs beautifully with neutral tones. We've put together a few outfit ideas here teamed with some new American Vintage arrivals. This is our first drop from the brand with some more fab pieces to come in as the season continues so watch this space!

Seventy + Mochi Elodie skirt £85, American Vintage Damsville £110

Seventy + Mochi Elodie jeans £105

Seventy + Mochi Elodie jeans £95, American Vintage East cardigan £165

Seventy + Mochi Pablo waistcoat £95

Sventy + Mochi Pablo Waistcoat £95, Seventy + Mochi Elodie jean £105, American Vintage Gamipy tee £60

Waistcoat and tee as before, American Vintage Widland skirt £120

Waistcoat and tee as before, American Vintage Padow cords £135, Marc Cain trainers £179


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